Recently promoted I was asked by the MD to review our knowledge of, and solution offer into the Museum, Listed Building and Heritage Sector.
Attending the Museum + Heritage 2012 event at Earls Court last week was an ideal opportunity and well worth the investment in time.
Having worked in the Information, Technology and Communications (ITC) sector since leaving the Navy I approach everything from that perspective and I was in for a real treat. At least 40% of the exhibitors were offering some form of Visitor Digital Engagement solutions designed to enhance the Visitor Experience.
Ideal for FDN as we provide Local Area Network (LAN) and Connectivity solutions. Every one of those Digital Engagement solutions require a LAN and most require local access to the internet to either download data or interact socially on Twitter, Facebook and other Media as they experience the exhibit or site in real time.
Aside from the commercial opportunities for my company to facilitate the deployment of Digital Engagement solutions as a “newbie” to the Sector it was exciting to see what 21st Century visitors can expect now and in the future when visiting a Museum, Listed Building, Heritage Site, Cathedral, National Trust property or Nature reserve.
Whilst we work with any Digital Engagement technology from Digital Signage, to Audio Tours to Apps to Mobile Web Sites to Hotspots and Wi-Fi the highlights for me were:
Antenna International and Imagineear- audio and multimedia tours on bespoke and now smartphone platforms. The staff of both companies were so committed both to their company and what they do they “shone”
Groovy Apps – Delivers an engaging App where visitors take pictures to gain points which can have a fun or reward value entirely at the discretion of the site. Very simple yet very engaging.
City-Insights – History and Information on the fly via a mobile website accessed on a smart phone. Fantastic and engaging.
Mobile Explorer – An App that is triggered by the smartphones GPS location and delivers information relevant to that location. Applicable to many other sectors aside from Heritage such as building sites and port safety
Last but by no means least Audio Trails – Like Antenna International and Imagineear but out in the wilds of our Heritage sites and countryside where sometimes connectivity can be scarce.
Looking forward to the 2013 event.